The Objective How do you reintroduce a rebranded, 20 year old real estate player into a market saturated with “cowboy” competitors without losing the essence of the brand as an innovative pioneer? We also decided to use digital to gain top of mind awareness and entrench the Octo5 brand in the minds of its target […]
View DetailsThe Objective The challenge for Madame Rosa was relevance. How to make a nearly 90-year old liquor brand relevant? Another challenge was to link all of MR’s individually successful liquor brands such as Lembrança or Big Boss Fenny, to its mother brand. Our Solution We started by creating a collective voice; one that got all […]
View DetailsThe Objective: The expo allows professionals, traders, brands, and food enthusiasts to participate in commerce. As digital partner for this event, our challenge was to increase footfalls, through Event marketing and Paid advertising. Our Solution: We worked in increasing hype and buzz about the event. Carefully curated ads worked in tandem with key visitor profiles […]
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