The expo allows professionals, traders, brands, and food enthusiasts to participate in commerce. As digital partner for this event, our challenge was to increase footfalls, through Event marketing and Paid advertising.
- We worked in increasing hype and buzz about the event. Carefully curated ads worked in tandem with key visitor profiles and showcasing brands.
- Setting up of panel discussions, cocktail challenges and a networking gala dinner all worked in our favour.
Footfall exceeded 4000 visitors, with our goal of 3000 easily surpassed.
Close to 4,00,000 impressions were garnered over various social media branding brainstormed ideas.