The Objective
The challenge for Madame Rosa was relevance. How to make a nearly 90-year old liquor brand relevant? Another challenge was to link all of MR’s individually successful liquor brands such as Lembrança or Big Boss Fenny, to its mother brand.
Our Solution
- We started by creating a collective voice; one that got all the individual brands’ message streamlined. This awareness campaign was run on Facebook and Instagram. The campaign not just raised awareness, but also got 3 pubs tie-up with MR within the first 4 months.
- Another strategy that got us massive traction was the collaboration with The Mahindra Open Drive. This coupled with introduction of custom #tags such as “Fenilicious” and “Feniliers”, resulted in huge outreach.
The Verdict
- We started by creating a collective voice; one that got all the individual brands’ message streamlined. This awareness campaign was run on Facebook and Instagram. The campaign not just raised awareness, but also got 3 pubs tie-up with MR within the first 4 months.
